In today’s internet centered world we are bombarded with opportunities to attend tele-classes. You know, training that happens while you sit in front of your computer and you might be connected with thousands of people around the world. It is a great method of reaching many, many more people than if you had to all be in the same place at the same time.
It is also a great way to provide training at a much reduced price. After all, if you are reaching more people, you can afford to charge each of them less. Your overhead is less than having to rent space somewhere. You can even record the sessions, put them on CD’s or make them downloadable for a future product that you will offer.
Is giving tele-classes right for your business? Do you have the type of business where you train people on a particular subject? It could be nutrition, marketing, navigating the process of getting your kid into college, or whatever… if you educate one on one or in a small group session, you may be able to take advantage of the tele-class model, thereby reaching more people and also bringing in more income.
What I have discovered is that just being able to put the class together and figuring out the technology needed to connect every one is not enough. These tele-classes do not just happen. People do not just show up because you have scheduled a class.
Filling the seats for you class requires marketing. It requires internet marketing. There is a method for all of this. It isn’t rocket science, as we like to say, but it does require knowing the steps and being committed to doing them. It means accepting failure along the way, making improvements and trying again.
If the idea of doing tele-classes inspires you so much you can hardly contain yourself, then you most likely have the motivation to learn and implement this new skill of marketing. If the thought of the marketing process turns your stomach, then I would suggest that you think more before jumping into all of this.
Of course, you can hire someone to help you with a lot of the marketing, so YOU decide if you have the money to invest.
If tele-classes are not right for you and your business, that is alright. Find what works for you and what motivates you to roll up your sleeves and make it happen.