Entries by Beth Schecher


I have been thinking about CELEBRATION lately.  Do we celebrate enough? I dare say, that most business owners do not celebrate enough.  It is probably because they are waiting to hit that big milestone that they are striving for.  You know, launching the next new product, hitting the million dollar income mark, or filling their […]

That would be Ideal

When we are promoting our products or services, it all goes so much smoother if we can really identify our ideal client.  BUT, there are times when defining this client can be frustrating, exasperating, and confusing.  Sometimes our clients seem to have such a broad scope of challenges, we can’t pin point what they have […]

Marketing – Your Path to Service

As a small business owner, it is not uncommon to let marketing throw you for a loop.  There are so many ways to get the word out there, how do you figure out which one is right for your business? In the service business, prospects want to have an idea of what your service is […]

But I’m Not a Salesman!

If you are a small business owner like me, you love what you do, but you cringe at the thought of having to sell your services.  Just give me all the clients I need without me having to actually go through the selling process. Let’s admit right now that selling is part of running our […]